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Transform your marketing and engagement with HubSpot CRM for Non-Profits

The way non-profits inspire others to take action has dramatically changed.

Traditional marketing strategies like print ads, direct mail, and one-size-fits-all email newsletters are leaving non-profits and charities with frustrated audiences and empty pockets. The good news is that connecting with today’s audience online is more affordable and possible than ever. All you need are the right tools to get started.

Whether you’re looking to attract first time visitors, or re-engage lifetime members, make the most of your marketing efforts with HubSpot’s all-in-one CRM platform, designed to help you drive the actions that matter most to your organisation.

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The best way to implement a CRM for Nonprofits depends on what your charity's goals are for HubSpot but, for most charities the top considerations when setting up a customer relationship management system are:

  1. The best CRM for Nonprofit Marketing
  2. The best CRM for Nonprofit Fundraising
  3. The best CRM for Nonprofit Volunteer Program Management

Using a CRM for Nonprofit Marketing

HubSpot defines 'Nonprofit Marketing' as 'The use of marketing tactics and strategies to amplify an organisation's cause and mission, solicit donations, and attract volunteers and supporters.'

Charities can use HubSpot CRM to:

  • Run across channel campaigns ( email marketing, events, video, social media, website)
  • Lead capture via forms 
  • Marketing automation to nurture leads via personalised communications
  • Segment their contact database to gain actionable insights 

Using a CRM for Nonprofit Fundraising

Fundraising efforts are a way for charities to not only raise money but also promote key charity messages and goals, to further help their cause. The digital transformation of the business world hasn't by-passed fundraising and there are now numerous fundraising platforms to consider for raising money for charity. 

HubSpot App Marketplace has over 550 App integrations, one of which is Classy - an online nonprofit fundraising software. All payment processors that integrate with HubSpot can be viewed in the Marketplace. 

Additionally, nonprofit CRM software can be used for:

  • Lead scoring prospective donors to build a donor list of profiles and prioritise leads
  • Link fundraising campaigns to money raised to enable customised reports
  • Track the lifecycle of contacts to deepen relationships and define the donor journey

Using a CRM for Nonprofit Volunteer Program Management

Recruiting volunteers for charity programs is another main focus of nonprofits. Nonprofits can utilise a customer management system to track prospects, lead nurture and service the newly converted lead-to-volunteer via bespoke recruitment pipelines. 

  • Access to a mobile CRM app to boost productivity and team collaboration on-the-go
  • GDPR compliant processes built in to ensure nonprofit data protection is adhered to

All nonprofit organisations are completely bespoke with their own ethos, goals and processes.

A charities CRM setup should be as bespoke as they are.

That is why HubGem champions HubSpot for Nonprofits. With its custom object capabilities it is possible to build a HubSpot customer relationship management portal that fits the exact needs of your charity. 

Book a HubSpot for Nonprofits demo ->


Gemma is an incredibly impressive marketer who simply gets things done!

Gemma exhibited great innovation and determination in bringing HubSpot to Lincoln Minster School in 2017 and achieved incredible results with the software within months. In the intervening years it has been exciting to watch Gemma immerse herself in the Inbound Methodology and deliver success for all that she has worked with.

HubGem is the next chapter in Gemma’s story, and this brings a huge opportunity to all schools and colleges considering digital transformation but unsure where to start!

Gemma has lived that story and I have no hesitation in recommending her. 

James Murphy - Education Manager at Hubspot
I had the pleasure of working with Gemma from HubGem on a project to implement HubSpot for a new university in London, the London Interdisciplinary School (LIS). LIS had never used a CRM system before and Gemma was able to answer all the questions that they had before the implementation started – ranging from the high-level, strategic direction for the school down to the very specific technical and functional questions about the product itself.

After LIS had signed with HubSpot, Gemma was engaged to help with the initial configuration of HubSpot and it’s implementation at LIS. This involved discovery sessions with the University staff, to ensure that she understood exactly what they needed to achieve with HubSpot, configuration of the product itself, staff training, as well as ongoing support. Everyone at LIS agreed that this help was invaluable and was key to making it a successful implementation. HubSpot has now become a key solution for LIS and they are already beginning to see the results in their marketing and recruitment activity.

Having worked in Education most of her career, Gemma has great experience and is instantly able to understand the unique needs and challenges that Educational institutions and schools face. This is where she really provides a value-added service. On top of that she is efficient, responsive and great communicator - and all this with a great sense of humour to boot ! I would not hesitate to endorse her as a HubSpot Education specialist and would highly recommend working with her for a successful implementation.
Chris Colnaghi - Independent IT Education Consultant

Gemma knows HubSpot inside out and was one of the main reasons we chose HubSpot as our CRM solution.

I can't recommend her highly enough, especially if you're adapting HubSpot to fit your needs as an educational institution.

Plum Turner - Director of Marketing & Recruitment at the London Interdisciplinary School

Gemma has been the instrumental lead in transforming the approach Lincoln Minster School has taken to marketing and recruitment.

Gemma's pioneering work utilising HubSpot within the educational theatre has transformed LMS' approach to handling admissions. Systematic yet personalised, rigorous yet adaptable - HubSpot has ensured we now have an approach which satisfies the needs of potential parents through bespoke lines of enquiry, and goes on to support families through their journey towards joining the school.

A sharp and creative innovator, Gemma combines a personal touch with a tech savvy approach to ensure both the school and prospective parents receive a first class marketing experience with HubSpot.

Rick Eastham - Deputy Head at Lincoln Minster School

Gemma's support, flexibility and willingness to go an extra mile made her a pleasure to work with.

Being able to work on the HubSpot system implementation not only with a tool expert but also a subject matter expert made all the difference to us. Thank you!

Magda Drag - Head of Marketing and Admissions at Haut Lac International Bilingual School

Gemma has brought her marketing skills to support Poacher International Scout and Guide Jamboree.

Her fresh, innovative ideas have restructured how we market our event in an ever competitive market.
Her knowledge of Hubspot and drive to maximise its potential for the volunteer-led event have already proved to be invaluable.

Our marketing presence and digital communication tools are now leading the way for the most successful Poacher yet!

Steve Newton - Head of Programme at Poacher 2021

HubGem was integral in the set up, implementation and training of HubSpot within our business. Great at listening and feeding back easy-to-digest solutions, which have enabled steady growth in both lead capture and conversion.

Clearly both knowledgeable and passionate about the capabilities of HubSpot, HubGem has become an invaluable partner within our business.

Hannah Fisher - Digital Marketing & Admissions Executive at Lincoln Minster School

Gemma has been a pleasure to work with and really knows her stuff. Her knowledge of Hubspot has helped our recruitment efforts significantly and she has easily been able to get our entire leadership team on board with her genuine belief in Hubspot as a solution and proven record of success with it.

The help we received with implementing Hubspot, and fantastic delivery of training that Gemma provided for our teams, has resulted in record enquiries within months.

Gemma fully understands how to use the Inbound Methodology to drive traffic and generate leads and we would not hesitate to recommend HubGem to anyone wanting help with their marketing and growth goals.

Dan Price - IT Manager at Poacher 2021

Gemma has contributed to many extended regional campaigns with us at Warner Bros pictures, where she has created promotional communications to successfully amplify awareness within the local areas.

She has demonstrated a speedy understanding of how to use our digital materials appropriately within brand guidelines as a 3rd party partner. This made the communications smooth and as a result we continued to ask for Gemma’s support on forthcoming film releases.

Louise Crawshaw - Regional Marketing Executive at Warner Bros

Gemma is prepared to work exceptionally hard on any project. She has powerful strategic vision and has the personality and drive to follow through.

She has taken the standing of the Alumni association of which I am members' secretary to a very professional level, recruiting, managing profiles and advertising events with drive and flair.

Ian Thomson - Secretary at Old Minsterians Alumni Association

Gemma’s communication skills are crucial to her success, when working with the Newark Academy she was able to build strong working relationships with the different departments with ease.

Gemma also demonstrated strong strategic leadership and management skills; she contributed excellent ideas and effective communication with staff, governors and the Senior Leadership Team.

Karine Jasper - Principal at The Newark Academy (2015)

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