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Why use HubSpot


Why use HubSpot in education

Why use HubSpot for non-profits

HubSpot tools are designed for businesses of every shape and size, they are designed to grow with you. From the free CRM tools, through to Enterprise products for the largest of businesses.

HubSpot coined the phrase ‘inbound marketing’. It’s the methodology the platform is built around.

HubSpot is the all-in-one software that has the tools you need to get found online, engage people, and nurture them into leads and customers.

As well as offering an industry leading CRM system, the HubSpot platform enables growth by aligning marketing, sales and service departments and bringing all activities into one place.

This alignment equips your organisation with tools to manage sales and marketing activities more efficiently, whilst effortlessly nurturing leads through the buyers' journey.

Get the data you need to drive your business forward.

Why use HubSpot in education?

In education, HubSpot can help you to manage your enquiries and nurture your relationships with prospective students and their parents.

Use the Marketing Hub to attract the right traffic to your website, easily identify the prospects that are most likely to convert and nurture them with personalised and tailored content at every step of the way. From engaging web and social content, to personalised email marketing campaigns.

Use the CRM and Sales tools to continue the conversation and guide your students through the admissions process. Give your teams the tools they need to collaborate at every step of your customer’s journey, from Marketing teams to Registrars, Senior Leaders to Administrators.

Streamline your internal processes using automation to relieve your teams of repetitive manual tasks and free up valuable time. Use one tool for every part of your marketing and admissions journey; no more hopping between analytics tools, email marketing platforms and spreadsheets of data. Using HubSpot will make the process work smoothly for every relationship, from prospective students and parents, to agents, businesses, alumni and feeder schools.

Gather valuable feedback on your customer’s experience at every stage. Automate feedback surveys to prospects who have recently visited you, had a taster experience or started your admissions process. Use this feedback to build ongoing review and improvement into your service – putting your customer first.

Contact us to discuss your growth goals and how we can help.

Why use HubSpot for non-profits?

The way non-profits inspire others to take action has dramatically changed.

Traditional marketing methods like print ads, direct mail, and one-size-fits-all email newsletters are leaving non-profits and charities with frustrated audiences and empty pockets. The good news is that connecting with today’s audience online is more affordable and possible than ever. All you need are the right tools to get started.

Whether you’re looking to attract first time visitors, or re-engage lifetime members, make the most of your marketing spend with HubSpot’s all-in-one marketing platform, designed to help you drive the actions that matter most to your organisation.


Increase your online presence and drive awareness for your organisation and its mission using HubSpot's first-in-class search engine optimisation (SEO) tools, social media monitoring, and blogging platform.


Improve the size and quality of your contact database by engaging and converting your most valuable visitors, be it prospective members, volunteers, or donors.


From inspiring advocacy, to generating donations and growing your membership base, use personal data and on-site behaviour to segment your database, build more targeted email nurturing campaigns, and create compelling digital experiences.


Delight current contacts with personalised communications to boost retention and strengthen relationships to build long term networks of support.

HubSpot can help your organisation to streamline internal processes using automation - relieving your teams of repetitive manual tasks and freeing up valuable time. 

Gather valuable feedback on your supporter's experience at every stage. Automate feedback surveys to prospects who have recently engaged with you. Use this feedback to build ongoing review and improvement into your service – putting your supporters first.

Contact us to discuss your growth goals and how we can help.

What is HubSpot?



HubSpot Solutions Partner

Certification (HubSpot)

Covering implementation of the HubSpot Agency Partner Framework. Demonstrating the ability to effectively execute and manage inbound campaigns on behalf of HubSpot clients.

Guided Client Onboarding

Certification (HubSpot)

Covering Guided Client Onboarding and building an effective onboarding programme for HubSpot clients that is both scalable and repeatable.

Sales Hub Implementation

Certification (HubSpot)

Covering implementation of HubSpot Sales Hub, with an exam that tested best practices and tactical steps required for a successful implementation.

Inbound Marketing

Certification (HubSpot)

Covering the application of inbound marketing techniques, the inbound approach to creating content, social promotion, converting and nurturing leads, and marketing to customers.

HubSpot Marketing Software

Certification (HubSpot)

Using the HubSpot Marketing software to create and implement a cohesive inbound marketing strategy. Proficiency in the essential functions of Marketing Hub and its core tools.

Social Media

Certification (HubSpot)

Covering inbound social media strategy, best practices, social monitoring, content strategy, social engagement, creating social media policies, and demonstrating social ROI to stakeholders.

Sales Skills

Course/Bootcamp (HubSpot)

Completion of the Sales Skills Bootcamp with David Weinhaus.

Inbound Sales

Certification (HubSpot)

Covering the inbound sales methodology; best practices and applying them to identify, connect, explore and advise potential buyers.

Frictionless Sales

Certification (HubSpot)

Covering the frictionless selling framework and applying flywheel thinking to sales

Media Production

BA (Hons)

Covering video production, audio production, design and visual communication, digital animation, script and screenwriting, research methods.

Latest Posts


Gemma is an incredibly impressive marketer who simply gets things done!

Gemma exhibited great innovation and determination in bringing HubSpot to Lincoln Minster School in 2017 and achieved incredible results with the software within months. In the intervening years it has been exciting to watch Gemma immerse herself in the Inbound Methodology and deliver success for all that she has worked with.

HubGem is the next chapter in Gemma’s story, and this brings a huge opportunity to all schools and colleges considering digital transformation but unsure where to start!

Gemma has lived that story and I have no hesitation in recommending her.
James Murphy - Education Industry Manager at Hubspot
Gemma has brought her marketing skills to support Poacher International Scout and Guide Jamboree. Her fresh, innovative ideas have restructured how we market our event in an ever competitive market.
Her knowledge of Hubspot and drive to maximise its potential for the volunteer-led event have already proved to be invaluable. Our marketing presence and digital communication tools are now leading the way for the most successful Poacher yet!
Steve Newton - Head of Programme at Poacher 2021
Gemma has contributed to many extended regional campaigns with us at Warner Bros pictures, where she has created promotional communications to successfully amplify awareness within the local areas.
She has demonstrated a speedy understanding of how to use our digital materials appropriately within brand guidelines as a 3rd party partner. This made the communications smooth and as a result we continued to ask for Gemma’s support on forthcoming film releases.
Louise Crawshaw - Regional Marketing Executive at Warner Bros
Gemma is prepared to work exceptionally hard on any project. She has powerful strategic vision and has the personality and drive to follow through.
She has taken the standing of the Alumni association of which I am members' secretary to a very professional level, recruiting, managing profiles and advertising events with drive and flair.
Ian Thomson - Secretary at Old Minsterians Alumni Association

Gemma’s communication skills are crucial to her success, when working with the Newark Academy she was able to build strong working relationships with the different departments with ease.

Gemma also demonstrated strong strategic leadership and management skills; she contributed excellent ideas and effective communication with staff, governors and the Senior Leadership Team.

Karine Jasper - Principal at The Newark Academy