Our Events

Upcoming events

We love hosting events that help education organisations grow better using HubSpot!

At HubGem, we’re passionate about bringing the education and non-profit community together. We host a range of engaging events throughout the year, including:

  • HubGem In-Person events – Bringing education teams and industry experts together for a hands-on, inspiring day of HubSpot insights, expert training, and practical strategies you can implement immediately.

  • HubGem webinars – Our expert-led sessions designed to support education providers with inbound marketing, admissions strategy, and getting the most out of HubSpot.

  • HubSpot User Groups (HUGs) – We lead the official UK HUG for Education, creating space for HubSpot users across the sector to connect, collaborate and learn from each other.

  • Sector events & Conferences – You’ll often find us speaking or running workshops at education industry events, sharing insights and practical tips with schools, colleges, universities and training providers.

All our sessions are free to attend and packed with practical advice, strategic inspiration, and actionable takeaways. See our upcoming events below.

HubGem live event: London 2026

HubGem Live London 2026: Modernising Marketing & Admissions Using HubSpot – A practical session for education teams

Discover how education providers such as schools, colleges and universities are transforming their marketing and admissions processes using HubSpot. At this one-day, in-person event, you’ll explore practical strategies and real examples that show how teams can streamline enquiries, centralise data, improve communication, and deliver a smoother experience for prospective families.

You’ll learn how to:
• Map and optimise your full marketing and admissions journey
• Automate manual tasks to save time
• Improve visibility with shared dashboards and timelines
• Deliver timely, personalised communication at scale
• Build a unified system that strengthens engagement and reporting

This event is perfect for education marketers and admissions teams ready to modernise, innovate, and level up their processes - a must-attend event for anyone looking to stay ahead and stand out in a fast-moving sector.

 We can't wait to see you there!

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HubGem live webinars

HubSpot AI for education - Your new AI team members

Discover how HubSpot’s newest AI features can act as powerful “new team members” for your marketing, admissions, and sales teams. In this practical education-focused session, Olly Featherstone (AI Lead & CRM Consultant at HubGem) will walk through the updated Breeze assistants, HubSpot’s latest AI agents, and how to use them to streamline enquiries, automate routine tasks, and personalise communication at scale.

In this session, you’ll learn how to:

• Use HubSpot’s AI agents and Breeze assistants effectively
• Automate repetitive tasks across marketing and admissions
• Improve personalisation using AI-driven insights
• Speed up enquiry follow-up and engagement
• Create your own custom AI assistant inside HubSpot

Perfect for busy education teams exploring how to adopt AI confidently and efficiently. Includes a sneak peek of HubGem’s enhanced six-week HubSpot AI Masterclass.

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HubSpot User Group for Education 

Beyond email - Transforming school comms with SMS & WhatsApp

 

Parents and applicants now expect instant, two-way communication - and schools are under pressure to keep up.

Join Olly, AI Lead & CRM Consultant at HubGem, and Luke Jenkins, Regional Director UK & EMEA at Sinch, for a practical and forward-thinking session exploring how schools can evolve their communications beyond traditional email.

In this session, you’ll discover:

  • Changing expectations in school communications
  • How HubSpot and Sinch enable SMS & WhatsApp messaging
  • Real use cases from education providers
  • Compliance, opt-ins, and tone of voice best practices
  • Live demos of the integration in action

Perfect for marketing, admissions, and communications leaders in schools, this HUG will show how integrated messaging can enhance parental engagement and streamline day-to-day operations

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Events we're attending

HubGem are attending Engage Enrol 2025

We’re excited to share that HubGem will be attending Engage Enrol 2025 as Gold Package partners.

📍 Event: Engage Enrol 2025
📅 1–2 December 2025

Keynote Speaker
Our Senior HubSpot CRM Consultant, Gemma Woods, will be delivering the keynote talk:
The Age of Admissions Agility: Why Speed, Flexibility and Feedback Are Your Secret Weapons - exploring how schools can streamline processes, scale personalisation and embed feedback to stay ahead in today’s competitive admissions landscape.

Interactive Workshop
Gemma will be joined by Emily Morgan, HubSpot CRM Consultant, for a practical workshop:
Invisible Roadblocks: What’s Slowing Down Your Admissions Journey and How to Fix It - uncovering hidden inefficiencies in admissions journeys and sharing strategies to remove barriers and create a smoother family experience.


Don’t miss the chance to hear from Gemma and Emily, connect with our team, and discover how smarter CRM processes can transform marketing and admissions.

 

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HubSpot Demos

Education CRM Demo

Walk away from an Education CRM demo knowing how to make more meaningful, authentic connections with prospective families. 

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Non-profit  CRM Demo

Join our next non-profit CRM demo on to discover how HubSpot can be used to track donations and increase memberships using bespoke, interactive pipelines.

Non-profit CRM