At HubGem, we’re passionate about bringing the education and non-profit community together. We host a range of engaging events throughout the year, including:

HubGem Webinars – Our expert-led sessions designed to support education providers with inbound marketing, admissions strategy, and getting the most out of HubSpot.
HubSpot User Groups (HUGs) – We lead the official UK HUG for Education, creating space for HubSpot users across the sector to connect, collaborate and learn from each other.
Sector Events & Conferences – You’ll often find us speaking or running workshops at education industry events, sharing insights and practical tips with schools, colleges, universities and training providers.

All our sessions are free to attend and packed with practical advice, strategic inspiration, and actionable takeaways. See our upcoming events below.

Smarter Admissions: The Power of HubSpot & iSAMS

Is your admissions process holding you back?

Is your admissions process slowing you down?

Join us to learn how schools, colleges, and training providers can streamline enquiry to enrolment journeys using HubSpot, with a live walkthrough of workflows, forms, and reports designed to save time and improve communication.

We’ll cover:

Common challenges in traditional admissions
How to automate key steps without losing the personal touch
Real-world success stories
Our custom HubSpot iSAMS integration and how it improves data flow

Perfect for admissions, marketing, and senior leaders, this session is packed with actionable ideas to enhance open day management, enquiry tracking, and applicant engagement.

Smarter Segmentation: Reaching Audiences with HubSpot Lists & Properties

Understanding how to effectively segment your database is a core part of personalising communications and maximising ROI with HubSpot. This live session focuses on how to:

Build smart, dynamic lists to target the right people at the right time
Use custom and default contact properties to enhance segmentation
Understand lifecycle stages, lead status, personas, and more
See real education-sector examples of segmentation strategies that work

Whether you're managing prospective families, current students, alumni, or agent communications, you'll walk away with practical tips you can implement right away.

What You’ll Learn

Key differences between static and active lists
How to set up properties to support segmentation
Tips for structuring your CRM to align with your admissions and marketing funnel
Common pitfalls and how to avoid “messy list syndrome”
How segmentation supports reporting and automation

Future Facing Marketing & Admissions Conference 2025

📍 St Edward’s School, Oxford
📅 Friday 26th September 2025

We’re excited to be exhibiting at the 15th annual Future Facing Marketing & Admissions Conference, hosted by isbi Events at St Edward’s School, Oxford.

This is the only isbi conference in 2025 and will welcome around 120 delegates from independent and international schools – including marketing and admissions professionals, Heads, Bursars, Governors, and senior leaders.

As an official exhibitor, we’ll be showcasing how HubSpot can support schools with CRM strategy, automation, admissions workflows, reporting and more.

Visit our stand to:

- Chat with our education CRM experts

- See real-world examples from schools we’ve supported

- Learn how we help streamline and personalise the admissions journey