We love hosting events that help education organisations grow better using HubSpot!
At HubGem, we’re passionate about bringing the education marketing and admissions community together. We host a range of engaging events throughout the year, including:
HubGem In-Person events– Bringing education marketing and admissions teams and industry experts together for a hands-on, inspiring day of HubSpot insights, expert training, and practical strategies you can implement immediately.
HubGem webinars– Our expert-led sessions designed to support education providers with inbound marketing, admissions strategy, and getting the most out of HubSpot.
HubSpot User Groups (HUGs) – We lead the official UK HUG for Education, creating space for HubSpot users across the sector to connect, collaborate and learn from each other.
Sector events & Conferences – You’ll often find us speaking or running workshops at education industry events, sharing insights and practical tips with schools, colleges, universities and training providers.
All our sessions are free to attend and packed with practical advice, strategic inspiration, and actionable takeaways. See our upcoming events below.
HubGem LIVE: London 2027
HubGem LIVE London 2026: Modernising Marketing & Admissions Using HubSpot - A practical session for education teams
HubGem LIVE London 2027
Building on the Success of 2026
Following the incredible success of HubGem LIVE London 2026, we’re excited to bring the education sector together once again for an even bigger and better event in 2027.
This year, education marketers, admissions teams, and sector leaders joined us to explore how HubSpot is helping schools, colleges, and universities modernise their marketing and admissions processes - from streamlining enquiry journeys to improving communication and centralising data.
HubGem LIVE quickly became a space for practical conversations, fresh ideas, and real-world examples tailored specifically to the education sector. The feedback from attendees was clear: education providers are ready for smarter systems, more connected communications, and a better experience for prospective families and students.
In 2027, we’ll continue the conversation - sharing practical strategies, sector insight, and innovative approaches that help education teams work more efficiently, communicate more effectively, and stay ahead in a fast-moving landscape.
Whether you joined us in 2026 or are planning to attend for the first time, HubGem LIVE London 2027 promises another inspiring day dedicated to the future of education marketing and admissions.
We can’t wait to welcome you.
The conversation around modern education marketing and admissions is only just getting started. Be part of HubGem LIVE London 2027!
Events we're attending
Connected AI for education: From CRM to real impact
Date: 2 June 2026 Event: AI No Fluff Virtual Festival Speaker: Olly Featherstone, HubGem
AI is transforming education marketing and admissions - but real success comes from more than just experimenting with new tools. It requires connected systems, strong data foundations, and practical implementation.
In this session, we’ll explore how education organisations can use a connected CRM platform like HubSpot, combined with embedded AI tools, to improve engagement, streamline operations, and create more efficient workflows across admissions, marketing, and student services.
We’ll share practical examples, showcase real AI capabilities, and show how education providers are actually using AI today, along with the key steps for successfully embedding AI within your organisation.
Why attend?
Unlike generic AI talks focused on trends and theory, this session is grounded in practical implementation within real education environments. You’ll leave with actionable insights, real-world examples, and a clearer understanding of how to successfully embed AI across your organisatio
Hidden Gem webinars
Subscriber-Only Event
Hidden Gem LIVE: HubSpot May Product Updates
Join HubGem for an exclusive live walkthrough of HubSpot’s May product updates - designed specifically for education organisations.
Every month, HubSpot releases new features and enhancements. But what do they actually mean for your marketing, admissions, and leadership teams?
In this focused 45-minute session, we’ll break down the updates that genuinely matter for schools, colleges, and universities - with practical insight on enquiry management, automation, reporting, and data visibility.
No feature overload. No generic demos. Just clear, education-specific guidance from consultants who work exclusively with education teams every day.
📅 Thursday 4th June ⏰ 11:00am-11:45am
Can’t join live? Register and we’ll send you the full recording.
HubSpot Demos
Education CRM Demo
Walk away from an Education CRM demo knowing how to make more meaningful, authentic connections with prospective families.
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