Events

At HubGem, we’re passionate about bringing the education and non-profit community together. We host a range of engaging events throughout the year, including:

HubGem In-Person events – Bringing education teams and industry experts together for a hands-on, inspiring day of HubSpot insights, expert training, and practical strategies you can implement immediately.
HubGem webinars – Our expert-led sessions designed to support education providers with inbound marketing, admissions strategy, and getting the most out of HubSpot.
HubSpot User Groups (HUGs) – We lead the official UK HUG for Education, creating space for HubSpot users across the sector to connect, collaborate and learn from each other.
Sector events & Conferences – You’ll often find us speaking or running workshops at education industry events, sharing insights and practical tips with schools, colleges, universities and training providers.

All our sessions are free to attend and packed with practical advice, strategic inspiration, and actionable takeaways. See our upcoming events below.

HubGem Live London 2026: Modernising Marketing & Admissions Using HubSpot – A practical session for education teams

Discover how education providers such as schools, colleges and universities are transforming their marketing and admissions processes using HubSpot. At this one-day, in-person event, you’ll explore practical strategies and real examples that show how teams can streamline enquiries, centralise data, improve communication, and deliver a smoother experience for prospective families.

You’ll learn how to:
• Map and optimise your full marketing and admissions journey
• Automate manual tasks to save time
• Improve visibility with shared dashboards and timelines
• Deliver timely, personalised communication at scale
• Build a unified system that strengthens engagement and reporting

This event is perfect for education marketers and admissions teams ready to modernise, innovate, and level up their processes - a must-attend event for anyone looking to stay ahead and stand out in a fast-moving sector.

We can't wait to see you there!

The age of admissions agility: Why speed, flexibility and feedback are your secret weapons

Admissions teams are under more pressure than ever. Families now expect instant acknowledgement, personalised updates and seamless digital journeys - while internal time and resources remain stretched.

In this HubSpot User Group (HUG) for Education session, Gemma Woods, Customer Experience Manager at HubGem, will explore how schools and colleges can build more agile admissions processes using HubSpot - without losing the human touch.

The session will focus on three core pillars of admissions agility:

Speed - responding to families when they need you most
Flexibility - designing admissions journeys that adapt to real-life pathways, not rigid funnels
Feedback - using insight to continuously improve engagement and conversion

You’ll see practical, real-world examples of how education teams are using HubSpot to automate admin, personalise communication, and create smoother experiences for prospective families.

What you’ll take away:

Practical ideas to improve response times without increasing workload.
Ways to design flexible admissions journeys for events, scholarships, international and late-entry families.
Simple methods to capture feedback and reduce drop-off.
Clear, actionable next steps you can apply in HubSpot straight away.

This session is ideal for marketing, admissions and senior leaders in schools, colleges and education organisations using - or considering - HubSpot.

HubSpot AI for education - Your new AI team members

Discover how HubSpot’s newest AI features can act as powerful “new team members” for your marketing, admissions, and sales teams. In this practical education-focused session, Olly Featherstone (AI Lead & CRM Consultant at HubGem) will walk through the updated Breeze assistants, HubSpot’s latest AI agents, and how to use them to streamline enquiries, automate routine tasks, and personalise communication at scale.

In this session, you’ll learn how to:

• Use HubSpot’s AI agents and Breeze assistants effectively
• Automate repetitive tasks across marketing and admissions
• Improve personalisation using AI-driven insights
• Speed up enquiry follow-up and engagement
• Create your own custom AI assistant inside HubSpot

Perfect for busy education teams exploring how to adopt AI confidently and efficiently. Includes a sneak peek of HubGem’s enhanced six-week HubSpot AI Masterclass.

HubGem are attending Engage Enrol 2025

We’re excited to share that HubGem will be attending Engage Enrol 2025 as Gold Package partners.

📍 Event: Engage Enrol 2025
📅 1–2 December 2025

Keynote Speaker
Our Senior HubSpot CRM Consultant, Gemma Woods, will be delivering the keynote talk:
The Age of Admissions Agility: Why Speed, Flexibility and Feedback Are Your Secret Weapons - exploring how schools can streamline processes, scale personalisation and embed feedback to stay ahead in today’s competitive admissions landscape.

Interactive Workshop
Gemma will be joined by Emily Morgan, HubSpot CRM Consultant, for a practical workshop:
Invisible Roadblocks: What’s Slowing Down Your Admissions Journey and How to Fix It - uncovering hidden inefficiencies in admissions journeys and sharing strategies to remove barriers and create a smoother family experience.

Don’t miss the chance to hear from Gemma and Emily, connect with our team, and discover how smarter CRM processes can transform marketing and admissions.

Upcoming events

HubGem live event: London 2026

HubSpot User Group for Education

The age of admissions agility: Why speed, flexibility and feedback are your secret weapons

HubGem live webinars

HubSpot AI for education - Your new AI team members

In this session, you’ll learn how to:

Events we're attending

HubGem are attending Engage Enrol 2025

HubSpot Demos

Education CRM Demo

Non-profit CRM Demo

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