HubSpot for Non-profits | HubGem Marketing

Using a CRM for non-profit marketing

HubSpot defines 'non-profit marketing' as 'The use of marketing tactics and strategies to amplify an organisation's cause and mission, solicit donations, and attract volunteers and supporters.'

Charities can use HubSpot CRM to:

Run cross-channel campaigns (email, events, video, social media, website)
Capture leads via forms
Create automation to nurture leads via personalised communications
Segment their contact database to gain actionable insights

Using a CRM for fundraising

Fundraising efforts are a way for charities to not only raise money but also promote key charity messages and goals, to further help their cause. The digital transformation of the business world hasn't by-passed fundraising and there are now numerous fundraising platforms to consider for raising money for charity.

HubSpot App Marketplace has 1000+ App integrations (299 of those are free), one of which is Classy - an online non-profit fundraising software. All payment processors that integrate with HubSpot can be viewed in the Marketplace.

Using a CRM for memberships

Driving memberships to your organisation can be a complicated process involving numerous different systems. Streamline your processes and bring your entire membership journey into one user-friendly system. HubSpot has tools to support your teams in converting prospects to members, and also to nurture relationships with your existing members to ensure longevity.

Use automation to manage your membership renewal process

Create inbound marketing campaigns to generate new leads and demonstrate the value of membership to your organisation
Create deal pipelines and reports to effectively track revenue and ROI

Using a CRM for volunteer management

As a charity, your CRM setup should be as bespoke you are.

That’s why HubGem champions HubSpot for non-profits. With its custom object capabilities, it is possible to build a HubSpot CRM portal that fits the exact needs of your charity.

Recruiting volunteers for charity programmes is a key focus for non-profits
Utilising a CRM system can help to track prospects, nurture leads and service the newly converted lead-to-volunteer via bespoke recruitment pipelines.

"Excellent, motivated and positive team to work with!"

We had a great experience of onboarding with CRM Starter. The HubGem team got our charity set up for success in our marketing and general CRM functions, and dealt with a tricky transfer of data from our old software. The team are really positive, friendly and will go out of their way to get things thoroughly sorted.

“Anyone considering using HubGem will not be disappointed.”

Mentell is a fast -growing UK based charity that provides safe spaces for men to talk, free from advice and judgement. We have over 1000 men signed up for our mental health service and have used HubGem’s personal approach, knowledge and guidance on HubSpot to improve our service users’ experience from initial interest to converting into a regular member. Anyone considering using Hubgem will not be disappointed.

“De-mystifies HubSpot”

Prior to meeting HubGem, I had never heard about HubSpot. Once the team understood how Poacher worked and what our requirements were, they recommended HubSpot and explained very clearly how it would work, how it met our needs and what benefits we would see. I have to say I have not been disappointed. The capabilities of HubSpot are amazing and HubGem will guide you through with clarity and humour ensuring they fully understands what you need at each step so they can ensure HubSpot delivers for you and your business/charity/school. I would wholeheartedly recommend HubGem Marketing.