Browse through our downloadable resources!
We are pleased to offer a range of free resources, designed for the education and non-profit sectors, to help answer your questions, kick-start your inbound marketing content strategy, map out your prospects’ journeys, and much more!
Guide to Education Integrations
Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. This guide covers the top integrations for education organisations to link systems together for more streamlined, time efficient processes.
Generating Leads in Education
Do you work in education marketing or admissions? This eBook will teach you what online lead generation is and why you need it, and how to perfect your inbound lead generation strategy to save money, build trust with prospects and improve conversions.
A strong content strategy underpins an effective inbound marketing approach. By mapping your content for the year or month ahead, and auditing existing content, you can plan for success to help your organisation grow. So, whether you are recruiting students, engaging with established audiences or converting more supporters for your organisation - content is key and this is a great place to start.
Education Buyers’ Journey Worksheets
Build and plan an effective content strategy that looks at all stages of the admissions funnel, from first signs of interest to filling out your registration form.
This toolkit is specifically designed to help you implement the inbound marketing methodology for your organisation, with lots of free handy resources to transform your marketing efforts. With templates, an eBook, worksheets, tools, quick guides and links to other external resources
Developing Personas in Education
Creating effective buyer personas takes time and attention. So, we have created this guide outlining everything you need to know about how to create and use your buyer personas.
Digital First Events Strategy