Events

At HubGem, we’re passionate about bringing the education marketing and admissions community together. We host a range of engaging events throughout the year, including:

HubGem In-Person events – Bringing education marketing and admissions teams and industry experts together for a hands-on, inspiring day of HubSpot insights, expert training, and practical strategies you can implement immediately.
HubGem webinars – Our expert-led sessions designed to support education providers with inbound marketing, admissions strategy, and getting the most out of HubSpot.
HubSpot User Groups (HUGs) – We lead the official UK HUG for Education, creating space for HubSpot users across the sector to connect, collaborate and learn from each other.
Sector events & Conferences – You’ll often find us speaking or running workshops at education industry events, sharing insights and practical tips with schools, colleges, universities and training providers.

All our sessions are free to attend and packed with practical advice, strategic inspiration, and actionable takeaways. See our upcoming events below.

HubGem LIVE 2027

The Exhibit | Balham, London | April 21st 2027

Education marketing, admissions, and sector leaders exploring modern communication and recruitment strategies using HubSpot

Following the success of HubGem LIVE London 2026, we’re bringing the education sector together once again for an even bigger and better event in 2027. Join education marketers, admissions teams, and sector leaders for a practical day focused on how HubSpot is helping schools, colleges, and universities modernise marketing and admissions processes, improve communication, and create more connected enquiry journeys.

Best suited for

Marketing, admissions, recruitment, and leadership teams across schools, colleges, and universities looking to modernise systems, improve communications, and enhance the prospective family or student experience.

Key takeaways

Practical strategies for improving marketing and admissions workflows
Real-world examples of HubSpot within education organisations
Insights into creating more connected and efficient enquiry journeys
Opportunities to network with education professionals and sector peers
Ideas for improving communication, reporting, and data visibility across teams

From enquiry to enrolment: fixing the hidden gaps in your admissions journey

Virtual Event

Thursday 13th August 2026 | 11:30am–12:15pm

Hosted by Joe Blackmore | Business Development Consultant

Join HubGem for a practical look at where the hidden gaps really are in the enquiry to enrolment journey. Schools rarely say their admissions process is broken, but clunky handovers, manual follow-up, and limited visibility on conversion come up again and again. In this session, Joe walks through what these gaps look like in practice and shows, live, how to start closing them.
Best suited for
Marketing, admissions, recruitment, and leadership teams within schools, colleges, and international schools looking to improve follow-up, reporting, and visibility across their admissions process.

Best suited for

Open to all education organisations

Key takeaways

A clear way to spot the hidden gaps in your own admissions journey
Practical, live examples of managing follow-up and prioritising tasks
A look at reporting and analytics that actually help you make decisions
Where automation can lighten the manual load, without losing the personal touch
Realistic next steps you can put into practice straight away

Hidden Gem LIVE: HubSpot July product updates

Virtual Event

Thursday 6th August 2026 | 11:00am–11:45am

Hosted by HubGem | Exclusive subscriber-only session for education organisations

Join HubGem for an exclusive live walkthrough of HubSpot’s latest product updates, designed specifically for schools, colleges, and universities. In this focused 45-minute session, we’ll break down the July updates that genuinely matter for education teams, with practical insight into enquiry management, automation, reporting, and data visibility.

Best suited for

Marketing, admissions, recruitment, and leadership teams within education organisations looking to stay up to date with HubSpot developments and understand their practical impact.

Key takeaways

A clear overview of the most relevant HubSpot product updates for education
Practical guidance on automation, reporting, and enquiry management improvements
Insight into how new features can support marketing and admissions workflows
Education-specific recommendations from HubSpot consultants working exclusively in the sector
Access to the session recording if you’re unable to attend live