Events

At HubGem, we’re passionate about bringing the education marketing and admissions community together. We host a range of engaging events throughout the year, including:

HubGem In-Person events – Bringing education marketing and admissions teams and industry experts together for a hands-on, inspiring day of HubSpot insights, expert training, and practical strategies you can implement immediately.
HubGem webinars – Our expert-led sessions designed to support education providers with inbound marketing, admissions strategy, and getting the most out of HubSpot.
HubSpot User Groups (HUGs) – We lead the official UK HUG for Education, creating space for HubSpot users across the sector to connect, collaborate and learn from each other.
Sector events & Conferences – You’ll often find us speaking or running workshops at education industry events, sharing insights and practical tips with schools, colleges, universities and training providers.

All our sessions are free to attend and packed with practical advice, strategic inspiration, and actionable takeaways. See our upcoming events below.

HubGem LIVE 2027

The Exhibit | Balham, London | April 21st 2027

Education marketing, admissions, and sector leaders exploring modern communication and recruitment strategies using HubSpot

Following the success of HubGem LIVE London 2026, we’re bringing the education sector together once again for an even bigger and better event in 2027. Join education marketers, admissions teams, and sector leaders for a practical day focused on how HubSpot is helping schools, colleges, and universities modernise marketing and admissions processes, improve communication, and create more connected enquiry journeys.

Best suited for

Marketing, admissions, recruitment, and leadership teams across schools, colleges, and universities looking to modernise systems, improve communications, and enhance the prospective family or student experience.

Key takeaways

Practical strategies for improving marketing and admissions workflows
Real-world examples of HubSpot within education organisations
Insights into creating more connected and efficient enquiry journeys
Opportunities to network with education professionals and sector peers
Ideas for improving communication, reporting, and data visibility across teams

Admissions Portal: A first look

Virtual Event

Wednesday 2nd September 2026 | 11:00am–11:30am

Hosted by Lizzie Jeffrey | Director of Customer Experience

Join HubGem for an exclusive first look at our new Admissions Portal, a secure, parent-facing experience that sits in front of HubSpot. Schools are stuck chasing status updates, and long, static application forms don't make it any easier for parents either, who are left in the dark with no visibility on where their application stands. This session gives you a visual walkthrough of the step-by-step application journey, save-and-resume, and the parent dashboard for status tracking, all while HubSpot stays central to your workflows, communications and reporting.

Best suited for

Admissions teams tired of chasing status updates and manual paperwork, marketing teams wanting a smoother, more visible applicant journey, and senior leaders exploring how to modernise the admissions experience.

Open to all education organisations

Key takeaways

The real cost of static forms and status-chasing emails, for schools and parents alike
A visual preview of the parent application journey, including save-and-resume
A look at the parent dashboard for tracking application status
How the portal keeps HubSpot central, with two-way sync so nothing gets fragmented
The impact for education organisations: less admin, less stress, better engagement

Hidden Gem LIVE: HubSpot August product updates

Virtual Event

Thursday 6th August 2026 | 11:00am–11:45am

Hosted by HubGem

Join HubGem for a live walkthrough of HubSpot’s latest product updates, designed specifically for schools, colleges, and universities. In this focused 45-minute session, we’ll break down the August updates that genuinely matter for education teams, with practical insight into enquiry management, automation, reporting, and data visibility.

Best suited for

Marketing, admissions, recruitment, and leadership teams within education organisations looking to stay up to date with HubSpot developments and understand their practical impact.

Key takeaways

A clear overview of the most relevant HubSpot product updates for education
Practical guidance on automation, reporting, and enquiry management improvements
Insight into how new features can support marketing and admissions workflows
Education-specific recommendations from HubSpot consultants working exclusively in the sector
Access to the session recording if you’re unable to attend live