Events

At HubGem, we’re passionate about bringing the education marketing and admissions community together. We host a range of engaging events throughout the year, including:

HubGem In-Person events – Bringing education marketing and admissions teams and industry experts together for a hands-on, inspiring day of HubSpot insights, expert training, and practical strategies you can implement immediately.
HubGem webinars – Our expert-led sessions designed to support education providers with inbound marketing, admissions strategy, and getting the most out of HubSpot.
HubSpot User Groups (HUGs) – We lead the official UK HUG for Education, creating space for HubSpot users across the sector to connect, collaborate and learn from each other.
Sector events & Conferences – You’ll often find us speaking or running workshops at education industry events, sharing insights and practical tips with schools, colleges, universities and training providers.

All our sessions are free to attend and packed with practical advice, strategic inspiration, and actionable takeaways. See our upcoming events below.

HubGem LIVE 2027

London

2027 | Full date and venue to be announced

Education marketing, admissions, and sector leaders exploring modern communication and recruitment strategies using HubSpot

Following the success of HubGem LIVE London 2026, we’re bringing the education sector together once again for an even bigger and better event in 2027. Join education marketers, admissions teams, and sector leaders for a practical day focused on how HubSpot is helping schools, colleges, and universities modernise marketing and admissions processes, improve communication, and create more connected enquiry journeys.

Best suited for

Marketing, admissions, recruitment, and leadership teams across schools, colleges, and universities looking to modernise systems, improve communications, and enhance the prospective family or student experience.

Key takeaways

Practical strategies for improving marketing and admissions workflows
Real-world examples of HubSpot within education organisations
Insights into creating more connected and efficient enquiry journeys
Opportunities to network with education professionals and sector peers
Ideas for improving communication, reporting, and data visibility across teams

Connected AI for education: From CRM to real impact

Virtual Event

2 June 2026

Speaker: Olly Featherstone, HubGem | Part of the AI No Fluff Virtual Festival

AI is transforming education marketing and admissions, but real success comes from more than experimenting with new tools. In this practical session, we’ll explore how education organisations can combine connected CRM systems like HubSpot with embedded AI capabilities to improve engagement, streamline operations, and create more efficient workflows across marketing, admissions, and student services.

Best suited for

Education marketing, admissions, recruitment, and student services teams looking to implement AI in a practical, scalable, and connected way.

Key takeaways

Practical examples of AI being used within education organisations today
How connected CRM systems create stronger foundations for AI adoption
Ways to improve efficiency across marketing, admissions, and student services
Real-world insight into embedding AI successfully within education environments
Actionable ideas you can apply within your own organisation immediately

Hidden Gem LIVE: HubSpot May product updates

Virtual Event

Thursday 4 June 2026 | 11:00am–11:45am

Hosted by HubGem | Exclusive subscriber-only session for education organisations

Join HubGem for an exclusive live walkthrough of HubSpot’s latest product updates, designed specifically for schools, colleges, and universities. In this focused 45-minute session, we’ll break down the May updates that genuinely matter for education teams, with practical insight into enquiry management, automation, reporting, and data visibility.

Best suited for

Marketing, admissions, recruitment, and leadership teams within education organisations looking to stay up to date with HubSpot developments and understand their practical impact.

Key takeaways

A clear overview of the most relevant HubSpot product updates for education
Practical guidance on automation, reporting, and enquiry management improvements
Insight into how new features can support marketing and admissions workflows
Education-specific recommendations from HubSpot consultants working exclusively in the sector
Access to the session recording if you’re unable to attend live