It's time to change the way school, college and university marketing departments work. Step away from the laborious processing of paper enquiry forms, endless spreadsheets of data and a disjointed approach from marketing to admissions.
We are HubSpot for education, and education marketing experts.
We have worked in roles directly within education organisations and understand what unique challenges you face.
Bring your marketing, admissions, senior leadership and admin teams together.
Unsure if you are ready to take the leap? Considering HubSpot but feel like you have a lot of groundwork to do first? We recommend consultancy as a starting point.
Our hands-on experience of using HubSpot specifically for pupil recruitment and lead nurturing of students and their parents means that we are uniquely placed to discuss your goals as a school, college or university. Whether it is a phone call, a full day's discussion or a series of sessions to discuss strategy, we can cover goals and whether HubSpot is the tool for you.
We offer genuine advice, based on experience, with an empathetic ear and no sales pressure. Choosing a CRM or marketing system is not a decision that should be rushed, let's have a chat!
Tailoring HubSpot to meet the needs of your department, and the growth goals of your institution means that you will get the most from the tool, free up time and see the results you need.
Once you have made the decision to introduce HubSpot as a solution, planning how you need to use it is the next big step.
We can help you to build custom contact properties, landing pages, emails, forms and automation to kick-start your efforts and give you a firm understanding of how to tailor HubSpot to your specific needs moving forward.
From onboarding to training, and strategy to task completion, we have got you covered with the skills and knowledge you need to see growth.
We hear so often of the challenges that face education marketing departments, the difficulties of collaboration with staff in customer-facing admin roles, tricky admissions departments and Registrars who have their own ways of doing things, convincing Senior Leaders and teaching/academic staff that marketing in a school, college or university should be a top priority....
Introducing a new tool with such huge capabilities as HubSpot is a great opportunity to bring your team and other departments on-board. Get them behind your vision, improve collaboration and then reap the rewards as a growing organisation.
We have seen even the most reluctant of departments won over by the clear opportunities that an all-encompassing system like HubSpot can bring.
Invite us in to deliver face-to-face training with your staff teams; we will discuss the growth aims of your institution, the importance of collaboration and the impact that a positive customer experience can have.
We will work with you to plan the content depending on who your audience will be. A few ideas to consider:
Let's have a chat about how our training sessions could support your enrolment goals.
Education marketing and admissions departments are very busy places! With such innovation at your fingertips you have everything you need to grow and thrive but with small teams, wide-ranging to-do lists and lots of priorities, a helping hand can go a long way.
We are pleased to offer a range of support packages for HubSpot users, with something to suit every budget.
We are like a remote member of your team, dedicating a set amount of time each month to work on whatever your HubSpot requirements may be.
Need help organising and creating custom contact properties? We've got that covered. Hosting an event that needs a landing page and form? No problem. Do you have some automation to build but not enough hours in the day? Here's a helping hand.
With a support package, we are there when you need us.
There are so many ways that HubSpot can help you to streamline your marketing efforts for education, we wanted to share a few of our favourites.
A handy comparison of the two systems to help you to understand the key features and make the best choice for your school.
Inbound marketing is all about delighting your customer. These changes will help to make your education marketing efforts more inbound - and less outbound.
Download our eBook to find out about:
Gemma is an incredibly impressive marketer who simply gets things done!
Gemma exhibited great innovation and determination in bringing HubSpot to Lincoln Minster School in 2017 and achieved incredible results with the software within months. In the intervening years it has been exciting to watch Gemma immerse herself in the Inbound Methodology and deliver success for all that she has worked with.
HubGem is the next chapter in Gemma’s story, and this brings a huge opportunity to all schools and colleges considering digital transformation but unsure where to start!
Gemma has lived that story and I have no hesitation in recommending her.
Gemma knows HubSpot inside out and was one of the main reasons we chose HubSpot as our CRM solution.
I can't recommend her highly enough, especially if you're adapting HubSpot to fit your needs as an educational institution.
Gemma has been the instrumental lead in transforming the approach Lincoln Minster School has taken to marketing and recruitment.
Gemma's pioneering work utilising HubSpot within the educational theatre has transformed LMS' approach to handling admissions. Systematic yet personalised, rigorous yet adaptable - HubSpot has ensured we now have an approach which satisfies the needs of potential parents through bespoke lines of enquiry, and goes on to support families through their journey towards joining the school.
A sharp and creative innovator, Gemma combines a personal touch with a tech savvy approach to ensure both the school and prospective parents receive a first class marketing experience with HubSpot.
Gemma's support, flexibility and willingness to go an extra mile made her a pleasure to work with.
Being able to work on the HubSpot system implementation not only with a tool expert but also a subject matter expert made all the difference to us. Thank you!
Gemma has brought her marketing skills to support Poacher International Scout and Guide Jamboree.
Her fresh, innovative ideas have restructured how we market our event in an ever competitive market.
Her knowledge of Hubspot and drive to maximise its potential for the volunteer-led event have already proved to be invaluable.
Our marketing presence and digital communication tools are now leading the way for the most successful Poacher yet!
HubGem was integral in the set up, implementation and training of HubSpot within our business. Great at listening and feeding back easy-to-digest solutions, which have enabled steady growth in both lead capture and conversion.
Clearly both knowledgeable and passionate about the capabilities of HubSpot, HubGem has become an invaluable partner within our business.
Gemma has been a pleasure to work with and really knows her stuff. Her knowledge of Hubspot has helped our recruitment efforts significantly and she has easily been able to get our entire leadership team on board with her genuine belief in Hubspot as a solution and proven record of success with it.
The help we received with implementing Hubspot, and fantastic delivery of training that Gemma provided for our teams, has resulted in record enquiries within months.
Gemma fully understands how to use the Inbound Methodology to drive traffic and generate leads and we would not hesitate to recommend HubGem to anyone wanting help with their marketing and growth goals.
Gemma has contributed to many extended regional campaigns with us at Warner Bros pictures, where she has created promotional communications to successfully amplify awareness within the local areas.
She has demonstrated a speedy understanding of how to use our digital materials appropriately within brand guidelines as a 3rd party partner. This made the communications smooth and as a result we continued to ask for Gemma’s support on forthcoming film releases.
Gemma is prepared to work exceptionally hard on any project. She has powerful strategic vision and has the personality and drive to follow through.
She has taken the standing of the Alumni association of which I am members' secretary to a very professional level, recruiting, managing profiles and advertising events with drive and flair.
Gemma’s communication skills are crucial to her success, when working with the Newark Academy she was able to build strong working relationships with the different departments with ease.
Gemma also demonstrated strong strategic leadership and management skills; she contributed excellent ideas and effective communication with staff, governors and the Senior Leadership Team.
Data-driven marketing is a technique which utilises data to inform marketing decisions. The data from your current students is a very important tool that can shape your next...
It may come as no surprise that after a year of home schooling and limited social interaction, our audience's behaviours have changed.