HubSpot

For education

HubSpot gives education organisations a clearer, more connected way to manage marketing, admissions, and engagement

Everything your teams need sits in one place,
helping you replace manual processes, reduce duplicated work,
and give prospective students and families a smoother experience from first enquiry through to long-term connection.

Education teams often face pressures that traditional systems cannot support—fragmented data, paper enquiry forms, inconsistent follow-up, limited reporting, and time-consuming admin.

With HubSpot, you can bring every part of the journey into one accessible platform and give your staff the tools they need
to work confidently and efficiently.

How HubSpot helps admissions teams work more efficiently

Admissions teams often juggle spreadsheets, paper forms, email inboxes, and disconnected databases.

HubSpot brings enquiry capture, follow-up, automation, reminders, and reporting into one platform.

Every prospect has a complete record, helping teams stay organised and respond quickly with clear, up-to-date information. This reduces admin pressure and supports a more consistent admissions journey.

How HubSpot strengthens education marketing

HubSpot helps marketing teams attract the right audiences, understand engagement, and deliver personalised communications across web, social, email, and events.

With clear analytics and segmentation, you can see what resonates with families and adapt your approach with confidence. This makes campaigns easier to plan and ensures the right messages reach the right people at the right time.

How HubSpot supports better communication across departments

Many education organisations struggle with visibility between marketing, admissions, registrars, senior leaders, and administrative teams.

HubSpot provides a shared view of every contact, enquiry, and interaction, helping teams collaborate and ensure nothing slips through the cracks. This improves clarity, reduces duplication, and helps you keep students and families informed at each stage.

How HubSpot replaces manual processes with automation

Manual tasks add unnecessary pressure to already busy teams.

HubSpot’s automation tools streamline repetitive work such as email follow-up, reminders, event registration responses, task assignment, and data updates. This frees up time for staff to focus on meaningful conversations with prospective families and learners.

How HubSpot prepares your organisation for an AI-powered world

Many education teams want to explore the benefits of Artificial Intelligence but are unsure where to start.

HubSpot provides the structure you need to adopt AI safely and effectively by bringing your data, processes, and communication into one place. With clear records, consistent workflows, and reliable reporting, your organisation is better prepared to use new AI features with confidence.

HubSpot’s growing suite of AI tools supports tasks such as segmentation, follow-up, content creation, workflow improvements, and smarter reporting. When paired with strong processes and good data, these tools help teams save time, work more efficiently, and deliver a more personalised experience for families and learners.

Independent Schools

Independent schools often manage complex admissions journeys, multiple entry points, high expectations for communication, and detailed reporting needs.

HubSpot gives schools one central place for enquiries, tours, events, follow-up, and relationship management. Seamless integration with popular MIS tool, iSAMS, helps staff reduce manual work and maintain accurate student and parent data.

This supports consistent communication and helps teams focus on meaningful engagement rather than administration.

Colleges and Universities

Further and higher education teams manage large volumes of enquiries, international audiences, and multi-step application processes.

HubSpot helps colleges and universities deliver tailored communications, automate repetitive tasks, and track every stage of the applicant journey.

With clear insight into behaviour and engagement, teams can identify what leads to stronger conversion and create a more supportive experience for learners.

School Groups & Multi-Site Organisations

Groups need visibility across multiple campuses, consistent reporting, and scalable systems that work for both central and local teams.

HubSpot provides one central record for group-wide data while allowing each school to manage its own workflows, events, and communications.

Leadership teams gain accurate insight, schools and campuses benefit from consistent processes, and admissions and marketing teams can collaborate with confidence.

Training Providers

Training providers work with diverse audiences, frequent events, employer partnerships, and varied qualification pathways.

HubSpot simplifies event management, enquiry tracking, and multilingual communication, while providing the automation and reporting needed to scale programmes without increasing administrative workload.

With customised objects and workflows, providers can map their unique processes and serve learners more efficiently.

200

Clients
Globally

24

Countries
Worldwide

100

5-Star
Reviews

85

Independent
Schools

38

HubSpot to iSAMS
Integrations Live

Why sector-specific guidance matters

HubSpot gives education organisations a powerful set of tools, but the real value comes from configuring the platform to match the way your teams work.

Every school, college, university, and training provider has its own processes, pressures, systems, and data requirements. Without sector-specific guidance, it can be difficult to create the clarity, automation, and reporting that education teams rely on.

This is where HubGem adds meaningful value. With 130+ years of combined education experience and the largest dedicated HubSpot-for-education team in the world, we help you build practical, reliable processes that reflect real admissions and marketing journeys. Our work with more than 200 education clients across 24 countries means we understand the challenges teams face and the outcomes leaders expect. You gain a configuration that supports your goals, improves staff confidence, and sets you up for long-term success.

Our 100% record of 5-star reviews from 80 organisations reflects the trust education providers place in our expertise and ongoing support. We take the time to learn how your organisation operates, ensure your data is structured correctly, and guide you through the tools in a clear and approachable way.

Explore how HubSpot can help your organisation

See how HubSpot works for education and learn how our sector specialists can help you build a system that supports every stage of your admissions and marketing journey.

“A fantastic experience with HubGem!”

Working with HubGem has been an incredibly positive experience, and we can’t speak highly enough of the support we've received.

It has made a significant difference to how we operate as a team, saving us time, reducing manual work, and giving us far more confidence in the accuracy of our data and the effectiveness of our communication journeys.

This support has made a real difference to our organisation, leaving us feeling far more organised and confident in how we use HubSpot day-to-day.

"Fabulous onboarding experience"

I can't speak highly enough of the service received from HubGem. I don't think we would have successfully onboarded HubSpot without them and they made it very easy for us - walking us through each step and working through thorny issues to find solutions.

Their service has, without a doubt, contributed to the success we have had so far with HubSpot and I look forward to onboarding our final cohort in a few weeks' time!

What is HubSpot and why is it useful for education organisations?

HubSpot is a connected CRM platform that helps education teams manage marketing, admissions, communication, and reporting in one place.
It reduces manual work, improves visibility across teams, and creates a smoother experience for prospective families, learners, and stakeholders.

How does HubSpot help marketing teams in education?

HubSpot brings campaigns, analytics, segmentation, forms, and content tools together so marketing teams can understand engagement and communicate more effectively.
This supports targeted outreach and helps teams plan activity with confidence.

Is HubSpot suitable for independent schools, colleges, universities, and training providers?

Yes, HubSpot adapts to the needs of all education providers and supports a wide range of admissions, sales, marketing, engagement, and reporting processes.
Each implementation can be configured to reflect the specific workflows of your organisation.

Can HubSpot help us remove spreadsheets and manual processes?

Yes, HubSpot automates repetitive tasks and centralises data, helping teams move away from manual tracking and fragmented systems.
This reduces workload and creates consistent processes that staff can rely on.

Why do education organisations choose HubGem as their HubSpot partner?

Education teams choose HubGem because we are the world’s most experienced HubSpot partner for the education sector.
With over 200 clients globally, 130+ years of combined education experience, and a 100% 5-star record from 79 organisations, we help teams implement HubSpot in a way that reflects real sector challenges and goals.

How can we see whether HubSpot is right for our organisation?

You can book a demo with our education specialists to explore how HubSpot works for teams like yours.
We will walk you through real examples and answer questions based on your goals and processes.

How does HubSpot support admissions teams?

HubSpot centralises enquiries, automates follow-up, tracks engagement, and provides clear visibility of every stage in the admissions journey.
This helps teams stay organised, improve response times, and reduce reliance on spreadsheets and manual processes.

Can HubSpot integrate with our MIS or student information system?

Yes, HubSpot's API supports integration with many leading MIS platforms, including the most widely adopted HubSpot–iSAMS integration pioneered by HubGem.
This helps organisations maintain accurate records and remove duplicated admin.

How does HubSpot improve communication with prospective families and learners?

HubSpot helps teams personalise communication, respond more quickly, and keep every conversation in one place.
This leads to clearer, more supportive interactions that strengthen engagement throughout the journey.

Does HubSpot support reporting for admissions and marketing?

Yes, HubSpot provides simple dashboards and detailed reports for enquiries, conversion rates, engagement, events, and pipeline movement.
This helps leaders make informed decisions based on real-time insight.

How does HubSpot support AI adoption in education?

HubSpot prepares organisations for AI by bringing data, processes, and communication into one organised system.
This foundation helps teams use new AI tools safely and confidently as they become available.

Do our teams need technical experience to use HubSpot?

No, HubSpot is designed to be user-friendly and accessible for staff across departments.
We provide clear guidance and ongoing support to help teams feel confident using the platform.