HubSpot is a digital platform that will help your school to grow. Not just to grow bigger, but grow better, in a way that is more efficient for both your teams and your prospective students.
It provides all of the tools you need for marketing, admissions and providing amazing service, all in one place.
Whilst many schools have a Student Management Information System (MIS), these systems usually do not focus on the customer journey and the admissions process. This results in Admissions, Marketing and Communications in Independent Schools using multiple systems (and usually lots of spreadsheets!) to effectively manage their data.
The CRM system is used within the education sector to engage with an institute's target audience and help to boost that education settings online visibility with its prospective students, and parents. Inbound marketing in schools can help Admissions, Marketing and Communications departments to better align and make more meaningful, authentic connections with prospective families.
Inbound marketing is the strategy of building rapport with potential students via personalised messages. Communications to prospects are adapted to the interests, aspirations and concerns of each specific lead via information obtained, stored and accessed through the CRM system. Tailored communications are far more valuable to the receiver and build trust with the prospect.
Independent schools can use inbound marketing to customise communications in their student recruitment efforts. HubSpot can help schools to manage these enquiries and nurture relationships with prospective students and their parents. It will bring all of your efforts into one place including:
Using a dedicated CRM and Marketing platform like HubSpot will transform the way you work, improve collaboration between teams and give you better insight into what activities are driving conversions from enquiries through to enrolments.
Independent schools across the UK and Europe are changing the way that they market to, and engage with, prospective students and their families. Education-specific systems are struggling to keep up with the changing trends in digital marketing and schools are looking to leading cross-sector systems who are better able to manage the marketing and sales (admissions) journey.
With digital marketing and tailored communications now part of everyone's life, your prospective parents will be expecting the level of engagement and personalised communications from your school that they get from every other brand that they engage with. The schools who can provide this level of service and tailored content will be favoured over those who take longer to reply, do not share engaging digital content and who send generic templated emails.
Is HubSpot for education organisations? Schools using HubSpot and embracing inbound marketing in education are seeing an immediate positive impact on the way their teams work and the intelligent use of data is reducing workloads for marketing and admissions teams around the world. Within a few months schools are seeing an impact on the volume of enquiries from prospective students and then the conversion rates from enquiries into enrolments.
We recommend that you arrange an education-specific demo of HubSpot, so you can see what the system looks like and can ask any specific questions you may have.
Take a look at our case studies of some schools and colleges that have implemented HubSpot.
We are education marketing and HubSpot for education experts, and as a Certified HubSpot Solutions Partner we are qualified to give advice and training on the HubSpot products.
We can offer:
- HubSpot education-specific demo and free initial consultation
- Consultancy sessions to explore your strategy and goals in more detail
- HubSpot for independent schools onboarding/training
- Support packages to help your school implement the inbound marketing methodology
- SEO and content audits to advise what could be improved to help you attract more people to your website
"It is an absolute pleasure working with HubGem.Gemma’s knowledge of the HubSpot platform is impressive and, having worked in schools previously, she’s able to assist us more broadly in relation to our marketing strategy. She has the unique ability to be able to explain complex ideas relating to content marketing and digital strategy very clearly and her enthusiasm is infectious!HubGem are helping us as a team navigate significant organisational changes which are already having a positive impact."
Covering implementation of the HubSpot Agency Partner Framework. Demonstrating the ability to effectively execute and manage inbound campaigns on behalf of HubSpot clients.
Covering Guided Client Onboarding and building an effective onboarding programme for HubSpot clients that is both scalable and repeatable.
Covering implementation of HubSpot Sales Hub, with an exam that tested best practices and tactical steps required for a successful implementation.
Covering the application of inbound marketing techniques, the inbound approach to creating content, social promotion, converting and nurturing leads, and marketing to customers.
Using the HubSpot Marketing software to create and implement a cohesive inbound marketing strategy. Proficiency in the essential functions of Marketing Hub and its core tools.
Covering inbound social media strategy, best practices, social monitoring, content strategy, social engagement, creating social media policies, and demonstrating social ROI to stakeholders.
Completion of the Sales Skills Bootcamp with David Weinhaus.
Covering the inbound sales methodology; best practices and applying them to identify, connect, explore and advise potential buyers.
Covering the frictionless selling framework and applying flywheel thinking to sales
Covering video production, audio production, design and visual communication, digital animation, script and screenwriting, research methods.
Data-driven marketing is a technique which utilises data to inform marketing decisions. The data from your current students is a very important tool that can shape your next...
It may come as no surprise that after a year of home schooling and limited social interaction, our audience's behaviours have changed.