HubGem | Experts in HubSpot for Education

200

Clients
Globally

24

Countries
Worldwide

100

5-Star
Reviews

85

Independent
Schools

38

HubSpot to iSAMS
Integrations Live

Why education teams choose HubGem

The world's biggest team of HubSpot for education specialists

Education organisations choose HubGem because they want a partner who understands their world. The majority of our team has worked directly inside schools, colleges, universities, and training providers, so we know the pressures teams face and the difference that clear, joined-up systems can make.

With the largest and most experienced HubSpot-for-education team globally, we combine technical expertise with deep sector knowledge to help you work smarter and improve the experiences of prospective families, learners, and stakeholders.

What sets us apart

Specialists in education
We work exclusively with education organisations and have supported more than 200 clients across 24 countries and five continents. Our team brings thousands of combined hours of experience across admissions, marketing, operations, and digital transformation.
Unmatched HubSpot expertise
Recognised by HubSpot as a top 3% partner globally and proud leaders of the UK’s only HubSpot User Group dedicated to the education sector.
Proven excellence
We hold a 100% record of 5-star reviews from 79 organisations worldwide, demonstrating the trust education providers place in our guidance, support, and technical delivery.
Creators of the original HubSpot–iSAMS integration
We pioneered the first and most widely adopted HubSpot–iSAMS integration for independent and international schools, helping teams remove manual work and gain accurate, centralised insight.
Human-first partnership
We take the time to understand how your organisation works, the challenges your teams face, and the goals you are aiming for. Our support is friendly, approachable, and designed to give you confidence at every step.

Working with HubGem means partnering with a team who combines sector understanding with technical excellence. We bring the experience, insight, and practical guidance your teams need to feel confident, supported, and ready to embed long-term success with HubSpot.

Why HubSpot is the right choice
for education organisations

Giving education teams the clarity, insight, and confidence they need

Education teams often face the same challenges: disconnected systems, manual processes, limited reporting, and growing expectations from prospective students, families and stakeholders. HubSpot brings everything together in one place, helping your teams work more efficiently, communicate more clearly, and build meaningful relationships throughout the whole journey.

Improve communication with families and learners
HubSpot helps you deliver timely, personalised communication across email, social, and live chat. With automated reminders, follow-ups, and segmented campaigns, families receive the information they need at the right moment. This creates a smoother experience for parents, applicants, and learners, without adding to your team’s workload.
Strengthen your admissions and recruitment journey
From first enquiry to enrolment, HubSpot gives you clear visibility of every stage in your pipeline. You can see where families are in their journey, identify bottlenecks, and understand what drives conversions. This level of insight helps teams prioritise their time and make more informed decisions about outreach and engagement.
Give your team confidence with clear, accessible reporting
Senior leaders and marketing teams often need to demonstrate impact but lack reliable data. HubSpot’s dashboards and reporting tools make it easy to monitor performance, track enrolments, measure marketing activity, and present information in a way that supports strategic decisions.
Set a strong foundation for AI and automation
HubSpot’s automation and AI features help teams save time and work more efficiently. With structured data, defined processes, and improved consistency, your organisation is better prepared to use AI tools responsibly and effectively. This includes automated workflows, smart content, improved segmentation, and the early adoption of HubSpot’s evolving AI capabilities.
A platform that grows with your organisation
HubSpot adapts to your evolving needs. Whether you are an independent school, a college with complex enquiries, a university with international recruitment goals, or a training provider working with employers, HubSpot provides the tools to scale your engagement and keep your teams aligned.

“They made it easy for us”

I can't speak highly enough of the service received from HubGem, and Gemma Woods, and her team Ellie and Alex, in particular. I don't think we would have successfully onboarded HubSpot without them and they made it very easy for us - walking us through each step and working through thorny issues to find solutions. Their service has, without a doubt, contributed to the success we have had so far with HubSpot and I look forward to onboarding our final cohort in a few weeks' time!

“Professional and exceptional support”

Working with Connor and Eleanor May at HubGem has been an absolute pleasure. Their expertise, professionalism, and dedication to ensuring we receive top-class support have helped us massively and we couldn’t be more grateful for their support. They bring a wealth of knowledge, a solutions-focused approach, and a genuine passion for what they do, making all interactions with them a really smooth and enjoyable process. Their attention to detail, responsiveness, and ability to tailor solutions to our specific needs have been truly impressive. We highly recommend Connor, Eleanor May, and the HubGem team to anyone looking for exceptional service and expert guidance.

"Onboarding, CRM, Integrations, all with a smile!"

Gemma W, Eleanor-May and Alex were all very knowledgeable, responsive, and helpful! They helped us not only get set up and settled in but figure out some unique solutions to challenges we faced. They showed expertise in every facet of HubSpot, but especially in 3rd party apps, helping us organise the back end of our open days and clear up duplicates. I would have a hard time saying anything less-than-stellar about them or our onboarding experience!

"Excellent Service & Support"

We have had excellent service and support from Connor since we started the onboarding process for our Summer Program. Connor is extremely helpful, patient and knowledgable and his support has been invaluable. Nothing is too much trouble and his turnaround time is quick and efficient. This has been a very positive experience for us and we would highly recommend Hubgem.

"A brilliant introduction to a powerful product!"

It is an absolute pleasure working with HubGem. Their knowledge of the HubSpot platform is impressive and, having worked in schools previously, the team have been able to assist us more broadly in relation to our marketing strategy. HubGem have the unique ability to be able to explain complex ideas relating to content marketing and digital strategy very clearly and their enthusiasm is infectious! HubGem are helping us as a team navigate significant organisational changes which are already having a positive impact.

"Excellent, motivated and positive team to work with!"

We had a great experience of onboarding with CRM Starter. The HubGem team got our charity set up for success in our marketing and general CRM functions, and dealt with a tricky transfer of data from our old software. The team are really positive, friendly and will go out of their way to get things thoroughly sorted.

"HubSpot has changed my entire marketing strategy and I am so excited to delve deeper into what it is capable of."

We’re only six months into our HubSpot journey, and not yet using it to full capacity, but we are already noticing an impact with our highest number of enquiries and registrations for this point in the recruitment cycle, since our records began! Working with the HubGem has given us real insight into how to make HubSpot work for our specific setting, and I hugely value the ongoing support we have from the team.

"Couldn't recommend enough!"

The team at Hubgem have been superb in helping us streamline our marketing and sales efforts. In particular, Guy and Olly have been incredible. They always explain everything simply, and make sure nothing is too much trouble. Their support has made a real difference. Highly recommend!

“Exceptional Knowledge!”

Working with HubGem has been a pleasure from the very beginning. They are wizards when it comes to HubSpot operations and are always able to provide solutions and suggestions to a range of scenarios and issues. If you need knowledge and efficiency, HubGem is the team to work with!

We understand the way education teams work

Most of our team has worked within education, so we understand the challenges of managing enquiries, events, communication, and reporting with limited time and capacity.

We design HubSpot setups that support your workflows and give you tools that feel intuitive, helpful, and manageable for staff.

We simplify the complex and bring clarity to your processes

Many organisations have complex journeys, multiple teams involved, and data stored in different places.

We help you simplify your processes, join up your systems, and create a clear structure that supports better decision-making across the whole organisation.

We help your teams feel confident and supported

HubSpot is most effective when staff feel comfortable using it.

Our training, support plans, and guidance are shaped around busy education teams who want practical help, plain-language explanations, and friendly support they can rely on.

We build long-term, sustainable systems

We focus on creating HubSpot setups that grow with your organisation. This includes future-ready processes, strong data foundations, and workflows that support both current needs and long-term goals.

Our work helps teams adopt automation and prepare for future AI tools with confidence.

HubSpot Onboarding Accredited

HubGem is proud to be a HubSpot Onboarding Accredited Partner. This prestigious designation signifies our expertise in guiding clients through a smooth and successful HubSpot onboarding experience.

What this means for you:

Seamless Integration: Our team possesses the in-depth knowledge to configure HubSpot to perfectly align with your school's specific needs.
Strategic Implementation: We go beyond just setting up the platform. We help you develop a data-driven strategy to maximise your return on investment.
Expert Guidance: Our HubSpot-certified professionals will provide ongoing support and training to ensure your team utilises the platform effectively.

Amplify your marketing: How HubSpot’s Personalisation Agent & Content Remix tool help education teams scale smarter

Learn how HubSpot’s Personalisation Agent and Content Remix tool help education teams scale content, boost discoverability, and personalise...

Why schools should work with HubGem to implement HubSpot

Discover why schools trust HubGem to implement HubSpot for streamlined admissions, marketing efficiency, and improved engagement, backed by...

How to use HubSpot’s new Marketing Studio to amplify your education marketing

Discover how HubSpot’s new Marketing Studio helps education teams amplify content, plan smarter, and increase visibility across every chann...

Loop Playbook – Stage 2: ‘Tailor’ - Smarter tailoring with HubSpot’s new AI Agents

Explore how HubSpot’s built-in AI tools, the Prospecting Agent and Data Agent, can help education organisations personalise outreach, enhan...

Loop Playbook – Stage 2: ‘Tailor’ – Unlock the power of segmentation for smarter, more personalised marketing

Unlock the power of segmentation in education marketing with HubSpot's Segments tool for higher engagement, smarter workflows, and better i...

The Tailor Stage: Using AI to create genuine, personalised marketing

Discover how HubSpot’s AI tools help schools personalise marketing in the Tailor stage of the Loop - turning data into genuine one-to-one e...

The world’s most experienced HubSpot partner for the education sector.

200

24

100

85

38

Why education teams choose HubGem

The world's biggest team of HubSpot for education specialists

What sets us apart

"The team at HubGem have been incredibly supportive on our HubSpot journey. I would highly recommend using HubGem as your primary support service. They are highly knowledgeable, supportive and can provide strategic direction when required."

Why HubSpot is the right choicefor education organisations

Giving education teams the clarity, insight, and confidence they need

How we help your organisation succeed with HubSpot

HubSpot Onboarding

Re-onboarding

Support Plans

Consulting & Strategy

AI Transformation

iSAMS Integration

“They made it easy for us”

Kara Griffiths

“Professional and exceptional support”

Mary O'Toole

"Onboarding, CRM, Integrations, all with a smile!"

Vigh, A.

"Excellent Service & Support"

Yeadon, J.

"A brilliant introduction to a powerful product!"

Clare Marie Goldsworthy

"Excellent, motivated and positive team to work with!"

Luke Wilkinson

"HubSpot has changed my entire marketing strategy and I am so excited to delve deeper into what it is capable of."

Kate Hodgins

"Couldn't recommend enough!"

Blanthorn, N.

“Exceptional Knowledge!”

Sajawal Khan

How HubGem makes HubSpot work for education teams

We understand the way education teams work

We simplify the complex and bring clarity to your processes

We help your teams feel confident and supported

We build long-term, sustainable systems

Diamond HubSpot Partner

We are in the top 3% of HubSpot Partners Globally

HubSpot Onboarding Accredited

Our Blog

Amplify your marketing: How HubSpot’s Personalisation Agent & Content Remix tool help education teams scale smarter

Olly Featherstone

Why schools should work with HubGem to implement HubSpot

Gemma Price

How to use HubSpot’s new Marketing Studio to amplify your education marketing

Olly Featherstone

Loop Playbook – Stage 2: ‘Tailor’ - Smarter tailoring with HubSpot’s new AI Agents

Olly Featherstone

Loop Playbook – Stage 2: ‘Tailor’ – Unlock the power of segmentation for smarter, more personalised marketing

Olly Featherstone

The Tailor Stage: Using AI to create genuine, personalised marketing

Olly Featherstone

Do you feel held back by manual tasks?

Useful Links

"The team at HubGem have been incredibly supportive on our HubSpot journey. I would highly recommend using HubGem as your primary support service.

They are highly knowledgeable, supportive and can provide strategic direction when required."

Why HubSpot is the right choice
for education organisations