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Trusted by colleges across the UK and internationally

 Every enquiry tracked. Every follow-up automated. Every learner getting the experience they deserve.

 

 Built specifically for further education colleges, HubGem's specialist onboarding gives your marketing and admissions teams a connected, efficient system that works the way your college works - so you can fill more course places, improve learner conversion, and build stronger relationships from first enquiry through to enrolment.

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Jo Graham
- Head of Marketing | Access Creative College

"The automation side of things is key... as it's doing the hard work for us. Using HubSpot has improved our communication, streamlined workflows, and improved internal collaboration and communication within the organisation."

Learn more about how ACC transformed their marketing, admissions, and employer engagement with HubSpot.

Sound familiar?

Colleges come to us when enrolment and marketing feel disconnected - when course enquiries slip through the cracks, reporting takes too long, and marketing and admissions teams are working from different systems.

Here's what changes

 With HubGem's onboarding, your college gets a fully connected system built around how you actually work - from first enquiry to enrolment. Here's the shift →

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Why colleges choose HubGem

Marketing and admissions teams don't need another system to learn. They need a better way of working - one that actually fits how colleges operate. 

HubGem's onboarding gives your school more than a configured CRM. We map the full applicant journey, automate the right touchpoints, build reports that matter to your leadership team, and make sure every member of your team feels confident
from day one. 

Because a system nobody uses isn't a system at all. 

Choose the onboarding package that's right for your college

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Not sure where to start?

Book a free exploratory call and we'll recommend the best fit for your group. A chance for us to learn about your:

Goals 
       What you're hoping to achieve
Challenges
        What's getting in the way right now
Current systems
        What you're using today

Book an exploratory call →

 

Gemma and her team have been a pleasure to work with. Through our 3 month onboarding period and beyond, they have helped us to build our admissions processes within HubSpot and also to develop our own understanding of the system. Without our weekly meetings and the work that HubGem have done outside of those meetings, we would have struggled to onboard the CRM to meet our required deadlines.

Jo Graham

Head of Admissions | Access Creative College

Olly delivered a brilliant full-day training on HubSpot Sales Hub features. He was patient, knowledgeable, and professional throughout. He explained everything clearly, answered every question, and made the session engaging and easy to follow. We all came away feeling confident and ready to use HubSpot more effectively. Highly recommended!

Maria Anguita

Head of Digital Marketing and Brand | Capital City College

HubGem have been amazing. This is the business' first ever CRM tool being introduced which involves masses of data being migrated, teams trained, new processes introduced. The patience and professionalism they have is unrivalled, and they can't do enough to help. We've come so far with their support, we've even added extra hours on outside of our onboarding period because of how invaluable it is.

Jess Archer

Group Head of Marketing | Access Creative College

We’ve been working with Laura and Charlie at HubGem for just over a year now, and they’ve been an outstanding support to our business. From guiding us through a complex re-onboarding journey to providing ongoing day-to-day support, their expertise has been invaluable. As a uniquely complex organisation, we often face challenges that require tailored solutions, and both Laura and Charlie consistently go the extra mile to help us navigate these and find the right approach. I would highly recommend HubGem to any business in the education sector looking for expert support .

Jason Fagan

Digital Marketing and Insights Manager | RCPI

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What is included in HubSpot onboarding with HubGem?

Every HubGem onboarding is built around your college -  your processes, your goals, your team. Here's how it works: 

1. Discover & Plan
We get under the skin of how your college operates - your enrolment journey, current systems, data structure and goals. This shapes everything that follows.

2. Configure & Build
We configure HubSpot around your processes, not the other way around. Data structures, pipelines, contact properties, integrations - built right from the start.

3. Structure & Optimise
We build the workflows, automations and reports that save your team time - and give your leadership team clear, real-time visibility of the enrolment pipeline.  

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4. Train & Enable
Role-specific training for every member of your team. Marketing, admissions, leadership - everyone knows what they're doing and why.

5. Growth
Onboarding ends, but our partnership doesn't. Ongoing support, optimisation, and strategic guidance ensure your college keeps getting value from HubSpot long after go-live.

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A better way of working

Marketing and admissions teams don't need another system. They need a better way of working.

 A successful HubSpot onboarding  helps colleges configure their CRM effectively, structure data correctly, automate key processes, and drive adoption across teams - creating better experiences for prospective learners, employers and your team. 

HubGem's HubSpot Onboarding

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Other Standard Onboarding

<strong><span style="font-size: 18px;">Book an exploratory call</span></strong>

HubGem's HubSpot Onboarding

Other Standard Onboarding

Education specialists
Dedicated HubSpot for Education consultant with extensive sector experience.
No education sector specialism
Tailored to your goals
Bespoke onboarding plan aligned to your goals, challenges and education needs.
Generic approach, not education-specific.
Education focused journey mapping
Tailored journey mapping for marketing and admissions to improve efficiency and outcomes.
End-to-end implementation support
Full implementation support including training, consulting and technical set-up.
Limited or fragmented implementation support.
Sector expertise that drive results
Education sector expertise that improves adoption, reporting and ROI.
Expert training & resources
Tailored training, extensive education resources and sector expertise.
Ongoing partnership
Ongoing support with dedicated HubSpot CRM consultant and executive.
Available iSAMS integration
World's first HubSpot to iSAMS integration, built specifically for education.
Proven track record
100% 5-star reviews from education organisations.
Limited or no education sector specific reviews.
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Claire Shearwood-Burton
- Head of Marketing | North Kent College

"Onboarding to HubSpot with HubGem has been a very pleasant experience. They are very responsive, quick to react and really support the marketing team with HubSpot - they do feel like an extension of the team which is great. I would recommend HubGem as they know the CRM completely and can help you navigate through with ease.

Read more about how we  streamline marketing and admissions processes, as well as improve data quality.

Frequently asked questions

What is included in HubGem's onboarding process for colleges?

HubSpot onboarding for colleges is a structured programme that sets up, configures and trains your team on HubSpot - built specifically around how colleges manage enrolment, marketing and learner communications. HubGem's specialist onboarding includes journey mapping, full system configuration, automation setup, reporting and team training, all tailored to your college's processes and goals. 

How long does HubGem's onboarding take?

Most HubGem onboarding programmes run over 3 months (12 weeks). Enterprise programmes for larger or multicampus colleges run over 16 weeks. The timeline is designed to give your team enough time to learn, test and adopt HubSpot with confidence - not to rush through a setup and leave you to figure it out. 

Why do colleges use HubSpot?

Colleges use HubSpot to connect enrolment, marketing and learner communications into a single platform. HubSpot helps colleges track every course enquiry, automate follow-up communications, manage open day and application day registrations, report on enrolment pipeline performance, and build better relationships with prospective learners - all from one place. 

What does HubGem's college onboarding include?

HubGem's college onboarding includes strategic planning, full HubSpot configuration, enrolment and marketing journey mapping, automation and workflow setup, custom reporting and dashboards, role-specific team training, and ongoing support. Every programme is tailored to your college's specific goals, processes and team.

What support is available after HubSpot onboarding?

After onboarding, HubGem offers ongoing Growth Plans for continued optimisation and strategic support, consulting services for specific challenges, re-onboarding for colleges that need to reset or rebuild, and access to an extensive library of education-specific training resources. Your dedicated HubSpot consultant and account executive remain your point of contact throughout.

Can HubGem help with GDPR compliance for colleges?

 Yes. During onboarding, HubGem helps colleges configure HubSpot in line with GDPR best practices - including data structures, consent management, and compliant communication journeys for prospective and enrolled learners.

What HubSpot training is included during onboarding?

Training may include CRM fundamentals, sales processes, marketing automation, customer service tools, reporting, dashboards, and best practices tailored to your team's needs.

Do you provide customised HubSpot training?

Yes. Training can be tailored to different teams, including sales, marketing, customer success, service, operations, and leadership teams to ensure everyone gets relevant guidance.

Can onboarding help improve HubSpot user adoption?

Yes. Structured onboarding and role-specific training help teams feel confident using HubSpot, which leads to higher adoption rates and better business outcomes.

What are the benefits of HubSpot education and training?

Effective HubSpot training can improve productivity, increase data quality, streamline processes, enhance reporting accuracy, and help teams make better business decisions.

What makes HubGem different from standard HubSpot onboarding?

HubGem works exclusively with the education sector - schools, colleges, universities and training providers. With over 130 years of combined education experience, our consultants understand how your college works, what learners expect, and what your enrolment team needs. You get sector-specific journey mapping, relevant training, and a long-term partnership - not a generic setup.

Do you integrate HubSpot with college management systems?

Yes. HubGem are partnered with companies who have experience integrating HubSpot with the MIS and student records platforms colleges rely on, so enrolment data can flow seamlessly between systems - no manual exports, no duplicate data entry.