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Trusted by universities across the UK and internationally

Turn disconnected admissions, marketing and communications into one connected journey.

 Built specifically for universities, HubGem's specialist onboarding gives your marketing and recruitment teams a connected, efficient system that works the way your institution works - so you can convert more applicants, support offer-holders through to enrolment, and build stronger relationships with prospective students.

 

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"Our consultant delivered an outstanding service from start to finish. They consistently came to meetings well-prepared, bringing a positive attitude and a clear list of actionable tasks as well as a beaming smile on their face! Their patience, expertise, and reassuring approach made the entire process smooth and stress-free. Communication was excellent throughout and I feel confident that I can now improve customer relationship, sales pipeline management, marketing automation, and reporting capabilities."

Read more about how we  streamline marketing and admissions processes and improve data quality.

Sound familiar?

Universities come to us when admissions, recruitment and marketing feel disconnected - when enquiries slip through the cracks across faculties, reporting takes too long, and admissions, marketing and outreach teams are all working from different systems.

Here's what changes

With HubGem's onboarding, your university gets a fully connected system built around how you actually work. Here's the shift →

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Why universities choose HubGem

Marketing, recuitment and admissions teams don't need another system to learn. They need a better way of working - one that actually fits how universities  operate. 

HubGem's onboarding gives your institution more than a configured CRM.
We map the full applicant journey across faculties and campaigns, automate the right touchpoints, build reports that  matter to your leadership team, and make sure every member of your team feels confident from day one. Because a  system nobody uses isn't a system at all.

Because a system nobody uses isn't a system at all. 

Choose the onboarding package that's right for your university

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Essentials

From £10,560
Perfect for universities looking to establish strong CRM foundations.
9 months total duration
 
Full Works Onboarding (13 weeks)
Gem Plus Growth Plan (6 months)
AI Masterclass for Education
Training Resources
Marketing Strategy Sessions

 

Learn more →

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Enhance

From £12,533
For universities wanting deeper automation and optimisation.
9 months total duration
 
Full Works Onboarding (13 weeks)
Gem Plus Growth Plan (6 months)
AI Masterclass for Education
Training Resources
Marketing Strategy Sessions

 

Learn more →

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Elevate

From £14,126
For universities wanting deeper automation, strategy optimisation.
9 months total duration
 
Full Works Onboarding (13 weeks)
Gem Plus Growth Plan (6 months)
AI Masterclass for Education
Training Resources
Marketing Strategy Sessions
 

Learn more →

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Enterprise

From £14,099
For larger or more complex university environments.
9 months total duration
 
Enterprise Onboarding (16 weeks)
Gem Plus Growth Plan (6 months)
10 months total duration
AI Masterclass for Education
Training Resources
Marketing Strategy Sessions

 

Learn more →

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Not sure where to start?

Book a free pre-exploratory call
and we'll recommend the best fit for your university.
 
A chance for us to learn about your:
- Goals
- Challenges
- Current systems

Book a call →

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"The team at HubGem have been incredibly supportive on our HubSpot journey. I would highly recommend using HubGem as your primary support service. They are highly knowledgeable, supportive and can provide strategic direction when required."

Read more about how our support has transformed  marketing, admissions and engagement using HubSpot.

Why organisations choose HubGem

Marketing, recruitment and admissions teams don't need another system. They need a better way of working.

 A successful HubSpot onboarding programme helps universities configure their CRM effectively, structure data correctly, automate key processes, and drive adoption across teams - creating better experiences for prospective students, offer-holders and your team. 

HubGem's HubSpot Onboarding

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Other Standard Onboarding

<strong><span style="font-size: 18px;">Book an exploratory call</span></strong>

HubGem's HubSpot Onboarding

Other Standard Onboarding

What you get
Education specialists
Dedicated HubSpot for Education consultant with extensive sector experience.
No education sector specialism
Tailored to your goals
Bespoke onboarding plan aligned to your goals, challenges and education needs.
Generic approach, not education-specific.
Education focused journey mapping
Tailored journey mapping for marketing and admissions to improve efficiency and outcomes.
End-to-end implementation support
Full implementation support including training, consulting and technical set-up.
Limited or fragmented implementation support.
Sector expertise that drive results
Education sector expertise that improves adoption, reporting and ROI.
Expert training & resources
Tailored training, extensive education resources and sector expertise.
Ongoing partnership
Ongoing support with dedicated HubSpot CRM consultant and executive.
Available iSAMS integration
World's first HubSpot to iSAMS integration, built specifically for education.
Proven track record
100% 5-star reviews from education organisations.
Limited or no education sector specific reviews.

What is included in HubSpot onboarding with HubGem?

Every HubGem onboarding is built around your training provider-  your processes, your goals, your team. Here's how it works: 

1. Discover & Plan
 We get under the skin of how your university operates - your recruitment journey, current systems, data structure and goals. This shapes everything that follows. 

2. Configure & Build
We configure HubSpot around your processes, not the other way around. Data structures, pipelines, contact properties, integrations - built right from the start. 

3. Structure & Optimise
 We build the workflows, automations and reports that save your team time - and give your team clear, real-time visibility of the applicant pipeline. 

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4. Train & Enable
Role-specific training for every member of your team. Marketing, admissions, recruitment -everyone knows what they're doing and why.

5. Growth
 Onboarding ends, but our partnership doesn't. Ongoing support, optimisation and strategic guidance ensure your university keeps getting value from HubSpot long after go-live. 

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"Working with HubGem has been an incredibly positive experience, and we can’t speak highly enough of the support we've received. Every meeting has been helpful, informative, and crystal clear. Their support has made a significant difference to how we operate as a team. We couldn’t recommend the whole HubGem team enough. Their expertise, support, and friendly approach have been outstanding from start to finish."

Read more about how our support has transformed  marketing, admissions and engagement using HubSpot.

Frequently asked questions

What is included in HubGem's onboarding process for universities?

HubSpot onboarding for universities is a structured programme that sets up, configures and trains your team on HubSpot - built specifically around how universities manage student recruitment, marketing and applicant communications. HubGem's specialist onboarding includes journey mapping, full system configuration, automation setup, reporting and team training, all tailored to your institution's processes and goals.

How long does HubGem's onboarding take?

Most HubGem onboarding programmes run over 3 months (12 weeks). Enterprise programmes for larger or multifaculty universities run over 16 weeks. The timeline is designed to give your team enough time to learn, test and adopt HubSpot with confidence - not to rush through a setup and leave you to figure it out.

Why do universities use HubSpot?

Universities use HubSpot to connect student recruitment, marketing and applicant communications into a single platform. HubSpot helps universities track every enquiry, automate follow-up communications, manage open day and clearing registrations, report on recruitment pipeline performance, and build better relationships with prospective students - all from one place.

What does HubGem's university onboarding include?

HubGem's university onboarding includes strategic planning, full HubSpot configuration, recruitment and marketing journey mapping, automation and workflow setup, custom reporting and dashboards, role-specific team training, and ongoing support. Every programme is tailored to your institution's specific goals, processes and team. 

What support is available after HubSpot onboarding?

After onboarding, HubGem offers ongoing Growth Plans for continued optimisation and strategic support, consulting services for specific challenges, re-onboarding for institutions that need to reset or rebuild, and access to an extensive library of education-specific training resources. Your dedicated HubSpot consultant and account executive remain your point of contact throughout. 

Can HubGem help with GDPR compliance for universities?

Yes. During onboarding, HubGem helps universities configure HubSpot in line with GDPR best practices - including data structures, consent management, and compliant communication journeys for applicants and prospective students. 

What makes HubGem different from standard HubSpot onboarding?

HubGem works exclusively with the education sector - schools, colleges, universities and training providers. With over 130 years of combined education experience, our consultants understand how your university works, what applicants expect, and what your recruitment team needs. You get sector-specific journey mapping, relevant training, and a long-term partnership - not a generic setup. 

Do you integrate HubSpot with university student records systems?

HubGem are partnered with companies who have experience integrating HubSpot with the student records and applicant tracking systems universities rely on, so recruitment data can flow seamlessly between systems - no manual exports, no duplicate data entry. 

Can onboarding help improve HubSpot user adoption?

Yes. Structured onboarding and role-specific training help teams feel confident using HubSpot, which leads to higher adoption rates and better business outcomes.

What are the benefits of HubSpot education and training?

Effective HubSpot training can improve productivity, increase data quality, streamline processes, enhance reporting accuracy, and help teams make better business decisions.

Do you offer onboarding for new HubSpot users?

Yes. HubGem supports businesses that are new to HubSpot as well as organisations looking to improve existing processes or optimise their current HubSpot setup.

What is the difference between onboarding and ongoing HubSpot support?

Onboarding focuses on implementation, setup, and initial adoption, while ongoing support helps businesses optimise processes, drive growth, and maximise platform value over time.