Streamline Admissions and Marketing Processes

Trusted by school groups, nursery groups and multi-site education organisations across the UK and internationally

Every enquiry tracked. Every follow-up automated. Every family getting the experience they deserve.

Built specifically for school groups, nursery groups and multi-academy trusts, HubGem's specialist onboarding gives your central and site-level teams a connected, efficient system that works the way your group works - so every setting can fill more places locally, while your central team gets clear, group-wide visibility.

Sound familiar?

Groups come to us when admissions and marketing feel disconnected across sites - when enquiries slip through the cracks, each setting reports differently, central teams lack visibility, and every school or nursery is working from a different system (or a different version of the same one).

Here's what changes

With HubGem's onboarding, your group gets one connected system built around how you actually work - giving central teams group-wide visibility, while each site keeps the flexibility to work its own way. Here's the shift →

Marketing and admissions teams don't need another system to learn. They need a better way of working - one that actually fits how school groups, nursery groups and MATs operate.

HubGem's onboarding gives your group more than a configured CRM. We map the full family journey across every site, standardise the data and reporting your central team relies on, automate the right touchpoints locally, and make sure every team - central and site-based - feels confident from day one.

Because a system nobody uses isn't a system at all.

HubGem were very knowledgeable, responsive, and helpful! They helped us not only get set up and settled in but figure out some unique solutions to challenges we faced. They showed expertise in every facet of HubSpot, but especially in 3rd party apps, helping us organise the back end of our open days and clear up duplicates. I would have a hard time saying anything less-than-stellar about them or our onboarding experience!

Adam Vigh

Digital Marketing Manager | Warwick Schools Foundation

Gemma and Eleanor-May have been outstanding in helping us implement HubSpot as our CRM. Their approach has been thorough, professional, and patient, offering invaluable support not just to our marketing team but across the organisation. Their expertise and efficiency have been exceptional. I highly recommend HubGem for anyone looking to implement HubSpot.

Emilie Flack

Marketing Manager | Storal

HubGem are supporting us through HubSpot implementation for a group of schools, with staggered go live dates. It's a complex project made more manageable because of the confidence we have in Gemma and the team to take the lead with the admissions teams in each school and manage the set up for us. Gemma is so patient and positive when scoping out admissions processes or explaining how things work in HubSpot - nothing rattles her and that gives our users confidence. It's been a collaborative approach and a really positive experience for us all.

Adrienne Forster

Group Head of Admissions | Mill Hill Education Group

1. Discover & Plan
We get under the skin of how your group operates - your admissions journey at each site, current systems, data structure and group-wide goals. This shapes everything that follows.

2. Configure & Build
We configure HubSpot around your processes, not the other way around. Data structures, pipelines, contact properties, integrations that work consistently across every school, nursery or site, and roll up cleanly for central reporting.

3. Automate & Optimise
We build the workflows, automations and reports that save every site's team time - and give your central leadership team clear, real-time visibility across the whole group.

HubGem's HubSpot Onboarding

<strong><span style="font-size: 18px;">Book an exploratory call</span></strong>

Other Standard Onboarding

HubGem's HubSpot Onboarding

Other Standard Onboarding

Education specialists

Dedicated HubSpot for Education consultant with extensive sector experience.

No education sector specialism

Tailored to your goals

Bespoke onboarding plan aligned to your goals, challenges and education needs.

Generic approach, not education-specific.

Education focused journey mapping

Tailored journey mapping for marketing and admissions to improve efficiency and outcomes.

End-to-end implementation support

Full implementation support including training, consulting and technical set-up.

Limited or fragmented implementation support.

Sector expertise that drive results

Education sector expertise that improves adoption, reporting and ROI.

Expert training & resources

Tailored training, extensive education resources and sector expertise.

Ongoing partnership

Ongoing support with dedicated HubSpot CRM consultant and executive.

Available iSAMS integration

World's first HubSpot to iSAMS integration, built specifically for education.

Proven track record

100% 5-star reviews from education organisations.

Limited or no education sector specific reviews.

Laura Goldsmith
- Admissions & Marketing Co-ordinator | Lyonsdown School (Mill Hill Education Group)

"We recently transitioned to HubSpot, and the training provided by HubGem has been nothing short of exceptional. From the outset, their team demonstrated a deep understanding of the platform and guided us through the migration process with clarity and confidence. They were patient, knowledgeable, and always available to answer any questions, making the entire experience smooth and stress-free."

Learn more about how Lyonsdown School transformed their marketing, admissions and engagement with HubSpot.

What is included in HubGem's onboarding process for school groups?

HubSpot onboarding for school groups, nursery groups and multi-academy trusts is a structured programme that sets up, configures and trains your central and site-level teams on HubSpot - built specifically around how groups manage admissions, marketing and family communications across multiple settings. HubGem's specialist onboarding includes group-wide journey mapping, full system configuration, automation setup, consolidated reporting and team training, all tailored to your group's processes and goals.

How long does HubGem's onboarding take?

Most HubGem onboarding programmes run over 3 months (12 weeks). Enterprise programmes for larger groups or multi-site organisations run over 16 weeks. The timeline is designed to give your team enough time to learn, test and adopt HubSpot with confidence - not to rush through a setup and leave you to figure it out.

Why do school groups and nursery groups use HubSpot?

School groups, nursery groups and MATs use HubSpot to connect admissions, marketing and family communications across every site into a single platform. HubSpot helps groups track every enquiry by site, automate follow-up communications, manage open day and visit registrations, report on pipeline performance at both site and group level, and build better relationships with prospective families - all from one place.

What does HubGem's onboarding include for groups?

HubGem's onboarding for groups includes strategic planning, full HubSpot configuration, admissions and marketing journey mapping across sites, automation and workflow setup, custom group-wide reporting and dashboards, rolespecific training for central and site teams, and ongoing support. Every programme is tailored to your group's specific goals, processes and structure.

What support is available after HubSpot onboarding?

After onboarding, HubGem offers ongoing Growth Plans for continued optimisation and strategic support, consulting services for specific challenges, re-onboarding for groups that need to reset or rebuild, and access to an extensive library of education-specific training resources. Your dedicated HubSpot consultant and account executive remain your point of contact throughout.

Can HubGem help with GDPR compliance across multiple sites?

Yes. During onboarding, HubGem helps groups configure HubSpot in line with GDPR best practices across every site - including consistent data structures, consent management, and compliant communication journeys for families and prospective pupils, wherever they're enquiring from.

What makes HubGem different from standard HubSpot onboarding?

HubGem works exclusively with the education sector - schools, colleges, universities, training providers, and the groups that bring them together. With over 130 years of combined education experience, our consultants understand how multi-site organisations work, what consistency your central team needs, and what flexibility each site still needs to keep. You get group-specific journey mapping, relevant training, and a long-term partnership - not a generic setup.

Do you integrate HubSpot with school management systems like iSAMS across a group?

Yes. HubGem has built the world's first HubSpot to iSAMS integration, and has experience rolling it out consistently across multiple sites within a group - so admissions data flows seamlessly between HubSpot and your MIS at every setting, with no manual exports or duplicate data entry.

Trusted by school groups, nursery groups and multi-site education organisations across the UK and internationally

Every enquiry tracked. Every follow-up automated. Every family getting the experience they deserve.